As you may already know, London Fashion Week is only seven days away and I’m very excited to be attending the entire week as an accredited blogger. The British Fashion Council has had to apply a number of requirements due to the high amount of blogger applications, so I haven’t been successful in the past. I have attended LFW a number of times but this is the first year that I’m approved by the British Fashion Council. So with this in mind, I want to share my entire LFW experience with you. Clearly the best way to start is my application process and how I’m getting ready for fashion week.
Registering As A Blogger
So you have decided to attend London Fashion Week, now what? I would suggest applying for accreditation. If you are approved by the BFC you will receive a pass prior to the event. This pass will allow you access to all press areas, shuttle buses to and from the shows and private hangouts with lockers. Also if you are approved, all pr and fashion houses are sent an accredited list – this helps with the process of getting into shows and presentations during fashion week. You can apply for accreditation here but remember you will need to provide evidence of the following:
- Examples of fashion editorial content and articles
- Proven support and interest in British designers
- Over 10,000 unique visitors to your blog each month, you will need to provide statistics from the last three months from Google Analytics or a similar source
- Over 10,000 combined followers on all social media platforms (this includes Instagram, Twitter and on Facebook)
If you aren’t successful with your application don’t think you can’t attend LFW. You can still apply for shows if you are accepted by the BFC or not. Also the British Fashion Council still provide numerous resources to join in the activities around London Fashion Week.
Getting Ready For Fashion Week
So your application for London Fashion Week has been accepted by the British Fashion Council, what next? Now’s the time to start requesting tickets to see the shows. If you head over to the schedule page on London Fashion Week’s website, you can click on your chosen designer which will then take you to their profile. Here you will find all the information you need on whom to contact for your ticket request. I would suggest attaching your media kit when requesting to see a show with links to your blog, make your email short and to the point. Then sit back and enjoy watching the invites come in.
My next tip is to start a LFW diary, once you receive an invite, put it straight into the diary with the location and time. Some shows can overlap so get organised and allow yourself time to realistically get to the show or presentation. In the past I haven’t organised myself well enough, I’ve been scrolling my phone emails for locations and addresses last minute in a panic. It just ruins your day when you could be breezing from show to show without any hassles.
As you can see getting ready for fashion week can be a long process – but it’s totally worth it. I will be following this feature next week with all the essentials to pack including outfits! So keep your eyes peeled for more London Fashion Week focused posts!
Get the Look
Coat Damsel in a Dress
Bag Saint Laurent
Sunglasses Polo Ralph Lauren