As my Instagram has been on a steady growth for these past few years, my engagement has peaked as have my following. Saying that, I have noticed a slight decrease recently, I believe that’s because of the recent algorithm and also having a business account (I’ll save those details for another post as there’s so much to discuss on that topic!!!). Due to my constant posting, unique imagery, following and engagement, I receive many emails and DM’s for collaborations and gifting from fashion and beauty brands, restaurants, to even Hotels and Spa’s (Psst, I have an amazing project in the pipeline which starts in two weeks, I’m sworn to secrecy but I promise to fill you in very soon!). My focus for my feed is Dorset, my hometown, I pride myself on highlighting the surroundings here on the South Coast as it’s different to the typical ‘Instagram’ trends. And as as you can see, it’s truly a beautiful backdrop for a nautical feed. Just recently I was interviewed by a digital agency and I thought it would be great to share this to highlight my journey as you may want tips on becoming a content creator.
Becoming A Content Creator
I started posting on Instagram in 2013 as a creative place to share my loves through an image. A place to also support my blog, LifenStyle. My inspiration began via Lauren Conrad then grew by following many creatives on Pinterest and Instagram. It’s been a beautiful way to collect ideas for locations, outfits and to find the next best coffee shop! I also love to travel. Sometimes when you just let go and be open to discovery, you can find the perfect place inspire you. I personally think there’s a time to switch off though, especially after a drink or two! I enjoy sharing my thoughts and daily activities on Instagram Stories but when it comes to time with family and friends, that’s private. I like to be in the moment. These times are precious to me and I love to have something just for us. Saying that, should I be out with a fellow blogger, photographer or content creator, you’ll soon know about it!
You can never take enough photos when becoming a content creator. Always experiment with locations, props, angles and most importantly have fun. Should you ever need a creative boost, my tip for a major mojo buzz is hard core caffeine and good tunes! I use my iPhone for a quick snap when I’m out and about. The Olympus PEN E-PL7 for events and press days – This camera is small enough to carry in a handbag but still takes fierce photos. And at home I use the Cannon EOS 1100D – This was my first ever camera so I have a weird emotional attachment to this bad boy. I have to admit, I enjoy playing around with different lenses too for detailed shots. For software, I couldn’t live without Snapseed. It’s seriously the best! I’m also forever a sucker for reducing the cast on photos too. My aesthetics is white, bright with pastel hues and a heavy blue filter. My aesthetics is a muse of seaside and luxury fashion, think Hamptons on fashion steroids (lols).
My favourite piece of work to date would have to be my recent shoot in Paris. Being able to travel for work is a dream come true. I have always loved Paris due to its romantic appeal and chic fashions. In my eyes, it is the most inspirational place for creating content. The best thing about being a creator is doing something which I love and enjoy everyday and actually get paid for doing so. Remember failing is winning. This might sound crazy but believe me, these failures will map out the path to your success. If I hadn’t made all those mistakes and bad job decisions, I would never be where I am now!
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PHOTOGRAPHY C/O LARA JANE THORPE